Don't be fooled by those "Out-of-towners".

We are the original Direct Diamond of Oklahoma, since 1998,

and we're still the best  place to save BIG on all your diamond and jewelry needs.

At Direct Diamond, we offer our customers uncompromising quality, unquestionable service, and unparalleled value. 

Our goal is to provide our customers with the best in fine diamonds, precious gems stones and gold jewelry at the most competitive prices possible. 

Service and commitment to our customers includes everything from impeccable jewelry repair to artistic custom design. 

When You Shop, Shop Wisely . . . Be Prepared!

Why are most diamonds advertised without listing the color and clarity? Most ads might feature a diamond with a very low price without any mention of clarity and color. If the diamond is priced according to it's value, any ad would proudly brag about the quality and list the specifics.

When shopping for a diamond, make sure the diamond you purchase has a grading report from one of the better know gem trade laboratories in our industry...like the Gemological Institute of America ( G.I.A. ) or the American Gem Society ( A.G.S.)

How can we offer such savings?

We keep it simple: as a wholesaler and direct importer of diamonds, we provide a large diverse inventory, take away the middle men and limit overhead expenses so that you get the nicest diamond for your needs.

Here's Some of Our Gorgeous and Timeless Jewelry Selections